Advertising And Promotion


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Product Details :

Author by George E. Belch
Genre eBook Advertising
Read Book 779
ISBN Number 0072536764

Advertising And Promotion


Available: macOS, Windows, Android, Tablet

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor’s manual, SAGE journal articles, links to further online resources and author Videos. The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.

Product Details :

Author by Chris Hackley
Genre eBook Business & Economics
Read Book 384
ISBN Number 9781526417725

Advertising And Promotion


Available: macOS, Windows, Android, Tablet

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Product Details :

Author by George E. Belch
Genre eBook Advertising
Read Book 828
ISBN Number 0071314407

Launch Advertising And Promotion In Real Time


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Author by Solomon
Genre eBook Advertising
Read Book
ISBN Number 9780982043028

Advertising And Promotion Management


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Author by John R. Rossiter
Genre eBook Business & Economics
Read Book 647
ISBN Number UVA:X001219559

Introduction To Advertising And Promotion


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Author by George Edward Belch
Genre eBook Advertising
Read Book 762
ISBN Number 0256136963

Advertising And Promotion


Available: macOS, Windows, Android, Tablet

Product Details :

Author by Belch
Genre eBook Business & Economics
Read Book 764
ISBN Number 1259921697

Fcs Advertising Promotions L4


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Author by
Genre eBook Advertising
Read Book 262
ISBN Number 1770253262

Advertising And Promotion An Integrated Marketing Communications Perspective


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In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a “big picture” approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.

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Author by Michael A Belch
Genre eBook Business & Economics
Read Book 1760
ISBN Number 0078028973

Advertising And Promotion


Available: macOS, Windows, Android, Tablet

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

Product Details :

Author by Chris Hackley
Genre eBook Business & Economics
Read Book 360
ISBN Number 9781473909007