American Icon


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THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America's last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

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Author by Bryce G. Hoffman
Genre eBook Business & Economics
Read Book 422
ISBN Number 9780307886064

American Icon


Available: macOS, Windows, Android, Tablet

A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.

Product Details :

Author by Bryce G. Hoffman
Genre eBook Business & Economics
Read Book 422
ISBN Number 9780307886057

American Icon


Available: macOS, Windows, Android, Tablet

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Product Details :

Author by Bryce G. Hoffman
Genre eBook Business & Economics
Read Book 432
ISBN Number 9780307886071

Cheerleader An American Icon


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Entertainers or athletes? Leaders or losers? Cheerleaders, numbering 3.8 million in the United States alone, are part of everyone's school memories. Looking beyond the poms and megaphones, Cheerleader! An American Icon explores how the sport reflects our shifting beliefs about athletics, entertainment, gender, and national identity. Natalie Guice Adams and Pamela J. Bettis trace cheerleading's history, from its inception 135 years ago as a male leadership activity, through the sassy era epitomized by the Dallas Cowboys Cheerleaders, to its current incarnation as a physically demanding sport. Integrating history, pop culture, and interviews with participants of all ages and even those in the business, Adams and Bettis simultaneously celebrate cheering and provide critical analysis as well. Cheerleader!: An American Icon is a poignant, hilarious, powerful, and revealing look at a perennially popular activity.

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Author by Natalie Guice Adams
Genre eBook Sports & Recreation
Read Book 208
ISBN Number 9781250098245

An American Icon


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The top hat and stars and stripes that characterize Uncle Sam today were first worn by Yankee actors portraying Brother Jonathan. This book explores the complex emblematic function of the Brother Jonathan figure and its changing meaning through the decades and in a multitude of popular media.

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Author by Winifred Morgan
Genre eBook Biography & Autobiography
Read Book 225
ISBN Number 0874133076

Pit Bull


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The hugely illuminating story of how a popular breed of dog became the most demonized and supposedly the most dangerous of dogs-and what role humans have played in the transformation. a When Bronwen Dickey brought her new dog home, she saw no traces of the infamous viciousness in her affectionate, timid pit bull. Which made her wonder- How had the breed-beloved by Teddy Roosevelt, Helen Keller, and Hollywood's oLittle Rascalso-come to be known as a brutal fighter? Her search for answers takes her from nineteenth-century New York City dogfighting pits-the cruelty of which drew the attention of the recently formed ASPCA-to early twentieth-century movie sets, where pit bulls cavorted with Fatty Arbuckle and Buster Keaton; from the battlefields of Gettysburg and the Marne, where pit bulls earned presidential recognition, to desolate urban neighborhoods where the dogs were loved, prized-and sometimes brutalized. Whether through love or fear, hatred or devotion, humans are bound to the history of the pit bull. With unfailing thoughtfulness, compassion, and a firm grasp of scientific fact, Dickey offers us a clear-eyed portrait of this extraordinary breed, and an insightful view of Americans' relationship with their dogs. From the Hardcover edition.

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Author by Bronwen Dickey
Genre eBook Pets
Read Book 400
ISBN Number 9780345803115

Johnny Cash


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Join Greg Laurie, pastor and bestselling author of Steve McQueen: The Salvation of an American Icon, as he takes you on a personal journey into the life and legend of Johnny Cash. At the peak of his career, Cash had done it all—living the ultimate rags-to-riches story of growing up on a cotton farm in the Deep South to becoming a Nashville and Hollywood sensation, singing alongside heroes like Elvis Presley and performing for several American presidents. But through all of this, Cash was troubled. By the time he released the iconic Man in Black album in 1971, the middle-aged icon was broken down, hollow-eyed, and wrung out. In his search for peace, Cash became embroiled in controversy. He was arrested five times in seven years. His drug- and alcohol-induced escapades led to car accidents and a forest fire that devastated 508 acres. His time was divided between Jesus and jail, gospel tunes and the “Cocaine Blues.” But by the end of his life, Cash was speaking openly about his “unshakeable faith.” What caused the superstar to turn from his conflicting passions to embrace a life in Christ? Johnny Cash: The Redemption of an American Icon dives deep into the singer’s inner demons, triumphs, and gradual return to faith. Laurie interviews Cash’s family, friends, and business associates to reveal how the singer’s true success came through finding the only Person whose star was bigger than his own.

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Author by Greg Laurie
Genre eBook Religion
Read Book 256
ISBN Number 9781621579809

Summary Of Bryce Hoffman S American Icon By Milkyway Media


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American Icon: Alan Mulally and the Fight to Save Ford Motor Company (2012) by Bryce Hoffman depicts how Alan Mulally led the Ford Motor Company through significant crises in the 2000s. Ford had been struggling for decades and was facing the turmoil of the Great Recession, and although Mulally was an outsider, his strong leadership prevented the company from going bankrupt. Purchase this in-depth summary to learn more.

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Author by Milkyway Media
Genre eBook Study Aids
Read Book 17
ISBN Number

National Park Ranger


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In this celebration of one of America's most enduring symbols, fromer ranger Butch Farabee brielfy revies the evolution of this national symbol.

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Author by Farabee Jr.
Genre eBook History
Read Book 192
ISBN Number 9781570984464

Haiku


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The haiku of acclaimed novelist Richard Wright, written at the end of his life.

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Author by Richard Wright
Genre eBook History
Read Book 320
ISBN Number 9781611453492