Creating Magic


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“It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

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Author by Lee Cockerell
Genre eBook Business & Economics
Read Book 224
ISBN Number 0385528280

Creating Magic


Available: macOS, Windows, Android, Tablet

Outstanding leadership is the kind that inspires employees, delights customers, and achieves extraordinary business results. And no one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. In Creating Magic, he shares the ten practical, common sense strategies that guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise. Combining surprising business wisdom with insightful and entertaining stories from his four decades on the front lines of some of the world's best-run companies, Lee shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.

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Author by Lee Cockerell
Genre eBook Business & Economics
Read Book 288
ISBN Number 9781407028484

Creating Magic


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Looks at creativity in a refreshing way that can benefit teachers, parents, and anyone interested in personal growth. This book is a simple selection of stories revealing profound truths about creativity. Using examples from life and business, this book is a quick read for all ages, and can give everyone a new perspective on creativity and how it affects personal change, interpersonal relationships, business, and success.

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Author by Ed Ackerley
Genre eBook Self-Help
Read Book 115
ISBN Number 1893757242

Alchemy


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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" (Sunday Times)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur, A "Best Book of the Year" Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

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Author by Rory Sutherland
Genre eBook Business & Economics
Read Book 384
ISBN Number 9780062388438

Creating Magic In Midlife


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Creating magic in midlife is an easy to use and uplifting guide to finding fulfillment in the second half of our lives, written with solid information, passion and compassion, Karla Freeman shows how to actualize dreams, This book is filled with tools you can apply to find magic now.

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Author by Karla Freeman
Genre eBook Self-Help
Read Book 219
ISBN Number 0976554003

Creating Business Magic


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Business magic and disruptive innovation First comes the magic, and then the magic becomes the reality You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It’s just that some do it a lot better than others. Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors―a corporate strategist, the former acting director of the CIA, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all. Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic―from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield―and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to: • Anticipate the next trends out of thin air • Create remarkable new products that wow customers • Launch marketing and advertising campaigns that will mesmerize “aspirationals” • Make dazzling sales presentations • Resolve seemingly unsolvable business dilemmas • Inspire teams with resilient change leadership in which the “status quo” is never acceptable and each year the organization incorporates new “tricks” into its act Business magic: Specifically designed for companies seeking to achieve the transformative, innovative results of the authors’ illustrious corporate and political clientele―GE, Apple, Coca-Cola, Disney, Microsoft, Google, NBC, five Nobel Prize winners, and even President Barack Obama―Creating Business Magic is both an authoritative business management book and a spectacular, entertaining read.

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Author by David More
Genre eBook Business & Economics
Read Book 256
ISBN Number 9781633537354

Creating Magic


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Author by Richard McKeever
Genre eBook Children
Read Book 84
ISBN Number 9780953774890

Spell Crafts


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Spell Crafts Take a look at your hands. See them as wondrous vehicles of power. Feel the energy that flows through everything you do. Tap into that power! Carve a symbol, dip a candle, mix fragrant herbs, sculpt clay, and make your life all that you want it to be. When crafts are used to create objects intended for ritual or to symbolize the divine, the connection between the craftsperson and divinity grows more intense. This second edition of Spell Crafts, the much-loved and oft-read guide to magical handwork, features new illustrations and a new preface by David Harrington. Learn how to create and use all of the following: - magical simmering potpourris - a beaded psychic mandala - clay pentacles, plaques, and runic dice - a shaman''s arrow - sand paintings - Corn Mother - a magical spell broom - protective hex sign - Witch bottles - flower garlands - spell banner - magic mirror - prosperity trivet - wheat weaving

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Author by Scott Cunningham
Genre eBook Crafts & Hobbies
Read Book 201
ISBN Number 0875421857

Creating Magic


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Author by Majella Perry
Genre eBook Arts and youth
Read Book 34
ISBN Number 1900210037

Creating Career Magic


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Executive Career Development Secrets from a Life at Disney... Career Development Magic is a unique book full of priceless advice and insightful experience. Lee Cockerell chronicles how he went from being a college dropout, rose through the ranks at both Hilton and Marriott, and ultimately became the Executive Vice President of Operations for Walt Disney World® Resorts. As the Senior Operating Executive for more than a decade, Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex. After spending more than 40 years in the hospitality industry developing skills, learning lessons in management and excellence in customer service, people were always asking Lee, "How can I climb the corporate ladder? How can I get into management? How can I get promoted? How can I make more money?" It was these persistent questions that led Lee to write this book. Lee candidly shares the specific things he did to experience such dramatic success in the corporate world, but he also shares the mistakes he made along the way, and the million-dollar lessons he learned that ultimately led him to the top spot at the number one vacation destination in the world. It was not Disney magic that made Lee Cockerell's career so successful, but the way he dealt with the ups and downs that made it magical. It's the same with your career. Through this book, you will learn how to navigate the ups and downs along your own career path and zero in on your ideal job - and ultimately, the life you desire. When Lee Cockerell says "If I can do it, so can you," he truly means it. No matter where you are along your career path, you have an opportunity to climb the ladder of success by paying attention, asking questions and having a passion for your chosen career.

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Author by Lee Cockerell
Genre eBook Business & Economics
Read Book 280
ISBN Number 9781943127337