Designing With Type 5th Edition


Available: macOS, Windows, Android, Tablet

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. From the Trade Paperback edition.

Product Details :

Author by James Craig
Genre eBook Design
Read Book 176
ISBN Number 9780823085606

Designing With Type


Available: macOS, Windows, Android, Tablet

"Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

Product Details :

Author by James Craig
Genre eBook Design
Read Book 175
ISBN Number 9780823014132

Designing With Type


Available: macOS, Windows, Android, Tablet

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Product Details :

Author by James Craig
Genre eBook Art
Read Book 176
ISBN Number 0823013472

Designing Type


Available: macOS, Windows, Android, Tablet

'Designing Type' brings insight to the art and process of developing a typeface. Illustrated with type specimens and diagrams demonstrating visual principles and letter construction, this book is useful for both experienced professionals and novice designers.

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Author by Karen Cheng
Genre eBook Graphic design (Typography)
Read Book 232
ISBN Number 1856694453

Design With Type


Available: macOS, Windows, Android, Tablet

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

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Author by Carl Dair
Genre eBook Architecture
Read Book 162
ISBN Number 9780802065193

The Complete Typographer


Available: macOS, Windows, Android, Tablet

This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past–this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.

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Author by Will Hill
Genre eBook Language Arts & Disciplines
Read Book 192
ISBN Number UOM:39015061193341

Lettering Type Creating Letters And Designing Typefaces


Available: macOS, Windows, Android, Tablet

A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

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Author by Bruce Willen
Genre eBook Design
Read Book 129
ISBN Number 156898765X

The Complete Typographer


Available: macOS, Windows, Android, Tablet

A well-illustrated survey of type, including its history and that of various processes, a visual directory of typefaces, and also some practical advice and guidance for users. There is an examination of electronic typesetting and the impact of desk-top publishing on an expanded market-place.

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Author by Christopher Perfect
Genre eBook Printing
Read Book 223
ISBN Number UOM:39015029564559

Designing Type


Available: macOS, Windows, Android, Tablet

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Product Details :

Author by Karen Cheng
Genre eBook Design
Read Book 248
ISBN Number 9780300249927

Designing Type Second Edition


Available: macOS, Windows, Android, Tablet

Designing Typeis a comprehensive guide to type design, often hailed as a 'must-have' for typographers, graphic designers and students. In this revised edition, the author provides more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. The book's design has been refreshed with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image.

Product Details :

Author by Karen Cheng
Genre eBook
Read Book
ISBN Number 1786277484