Hooked


Available: macOS, Windows, Android, Tablet

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Product Details :

Author by Nir Eyal
Genre eBook Business & Economics
Read Book 256
ISBN Number 9780143193524

Hooked


Available: macOS, Windows, Android, Tablet

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Product Details :

Author by Nir Eyal
Genre eBook Business & Economics
Read Book 256
ISBN Number 9780698190665

Hooked


Available: macOS, Windows, Android, Tablet

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Product Details :

Author by Nir Eyal
Genre eBook Business & Economics
Read Book 256
ISBN Number 9780241971857

Hooked On Cats


Available: macOS, Windows, Android, Tablet

Back by popular demand, "Hooked on Cats" takes you step by step through a variety of styles and patterns and provides advice on capturing the look of cat fur, whiskers, eyes, and noses. Complete basic projects in a short time or use dye formulas and design hints to create your own rugs. Includes: tips and techniques from a renowned rug hooker; ten complete patterns with step-by-step instructions; a full-color gallery of rugs both old and new; special dyeing techniques; how to hook fur, whiskers, and more

Product Details :

Author by Joan Moshimer
Genre eBook Crafts & Hobbies
Read Book 178
ISBN Number 0811730417

Hooked


Available: macOS, Windows, Android, Tablet

Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs.

Product Details :

Author by Susan C. Boyd
Genre eBook Performing Arts
Read Book 250
ISBN Number 9781442610170

Hooked


Available: macOS, Windows, Android, Tablet

A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.

Product Details :

Author by Lonny Shavelson
Genre eBook Health & Fitness
Read Book 320
ISBN Number 9781565847798

The Secrets Of Planning And Designing A Hand Hooked Rug


Available: macOS, Windows, Android, Tablet

Secrets Of Planning & Designing Hand-Hooked Rugs is a Stackpole Books publication.

Product Details :

Author by Deanne Fitzpatrick
Genre eBook Crafts & Hobbies
Read Book 72
ISBN Number 1881982459

Hooked


Available: macOS, Windows, Android, Tablet

This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.

Product Details :

Author by Howard Brody
Genre eBook Medical
Read Book 367
ISBN Number 0742552195

Orchestral Bowing Style And Function


Available: macOS, Windows, Android, Tablet

Promote a better understanding of how bowing technique (function) merges with musical interpretation (style) to produce optimum results. This text addresses the elements of sound production, bowing technique, terminology, and musical interpretation---all with integrated teaching suggestions. The correlated workbook contains exercises, etudes, and excerpts for applied study. Appropriate for school ensembles thru college method classes.

Product Details :

Author by James Kjelland
Genre eBook Music
Read Book 128
ISBN Number 1457415550

Geometric Hooked Rugs


Available: macOS, Windows, Android, Tablet

Geometric hooked rugs may look simple, but they are a challenge to do well. Well-known rug designer Gail Dufresne explains the elements and principles of design, including balance and unity, repetition, proportion, and movement. Learn how to color-plan your geometric rug, including how to use color values effectively. The author describes her signature look of superimposing figures on top of complex geometric backgrounds. The book is full of tips and techniques for dyeing the wool, finishing the rug, and designing your own patterns. Gail Dufresne is a rug hooking teacher, artist, and designer, well known for her innovative designs and vibrant colors. She is a frequent contributor to Rug Hooking magazine. She is highly regarded in the field and travels throughout the United States and Canada from her home in New Jersey to teach at rug hooking camps and schools.

Product Details :

Author by Gail Dufresne
Genre eBook Crafts & Hobbies
Read Book 96
ISBN Number 9781881982715