house industries lettering manual

Publisher : Watson-Guptill
Genre : Alphabets
Release : 2020-04
Format : All Formats
Download : 208
ISBN-13 : 9780399578120
Price : FREE


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"A practical and highly visual guide to hand-lettering from renowned design studio House Industries, covering the history, methods, and foundational techniques of lettering, featuring case studies and typographical models of a range of lettering categories including serifs, sans serifs, and brush and script styles"--

House Industries by Andy Cruz

Publisher : Watson-Guptill
Genre : BUSINESS & ECONOMICS
Release : 2017
Format : All Formats
Download : 400
ISBN-13 : 9780399578106
Price : FREE


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For a quarter century, House Industries has carved out an unlikely niche in the design world by cultivating a diverse body of work-from fonts and fashion to ceramics and space technology. House Industries- The Process Is the Inspirationis an illustrative and entertaining journey through the creative process of this renowned design studio. Presented in House?s honest, authentic, and often irreverent style, this beautifully useful 400-page volume offers a novel perspective on the origin of ideas for creative people in any field. Not only does this revealing and visually engaging book contain a collection of helpful lessons, stories, and case studies, but it also shows how to transform obsessive curiosity into personally satisfying and successful work.

Paul Rand by Eugenia Bell

Publisher : Chronicle Books
Genre : Design
Release : 2019-11-05
Format : All Formats
Download : 144
ISBN-13 : 9781616898854
Price : FREE


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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

Shadow Type by Steven Heller

Publisher : Thames & Hudson
Genre :
Release : 2015-04-28
Format : All Formats
Download : 352
ISBN-13 : 0500291233
Price : FREE


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Bold, monumental, atmospheric, architectural letters with relief and shadow define great periods of confidence and optimism. Shadows add intrigue and spectacle to otherwise mundane words. And theyre back in style. Drawn from a particularly rich period in the history of shadow type, from the 19th to the mid-20th century, this is the first compilation of popular, rare and forgotten three-dimensional letters from Germany, France, Britain, Italy and the United States, where the best examples were produced. Presented in compact form, with examples from some 300 sources compiled by the leading historian of graphic design, this lively publication, packed full of typographic ideas for any purpose, will amuse, enchant and inspire anyone aiming to impart depth to their design.

Gorgeous War by Tim Blackmore

Publisher : Wilfrid Laurier Univ. Press
Genre : History
Release : 2019-10-29
Format : All Formats
Download : 300
ISBN-13 : 9781771124225
Price : FREE


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Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company. Using numerous examples of US and Nazi military heraldry, Gorgeous War compares the way the American and German militaries developed their graphic and textile design in the interwar period. The book shows how social and cultural design movements like modernism altered and were altered by both militaries. It also explores how nascent corporate culture and war production united to turn national brands like IBM, Coca-Cola, and Disney into multinational corporations that had learned lessons on propaganda and branding that were being tested during the Second World War. What is the legacy of apparently toxic signs like the swastika? The answer may not be what we hoped. Inheritors of the post-Second World War world increasingly struggle to find an escape from an intensely branded environment—to find a place in their lives that is free of advertising and propaganda. This book suggests that we look again at how it is our culture makes that struggle into an appealing Gorgeous War.

Publisher :
Genre : Calligraphy
Release : 2016-03
Format : All Formats
Download : 176
ISBN-13 : 0957664974
Price : FREE


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An authoritative resource for designers, typographers, signwriters, illustrators, pinstripers, and other creative professionals Need to produce some flyers? Want to draw up a logo for a band? Does your local speed shop need a T-shirt design? Don't want to use the same old computer fonts? Well let graphic designer and typography teacher Ivan Castro show you The ABC of Custom Lettering. This practical and inspirational workbook features easy-to-follow, step-by-step instructions for hand drawing a range of letterforms, from Modern Roman and Gothic through to Latin, Script, and Interlocked. Offering traditional instruction methods with a modern twist, this reference also comes with gallery sections for inspiration and accompanying projects to practice your technique.

Publisher :
Genre :
Release : 2019-02-25
Format : All Formats
Download : 194
ISBN-13 : 1635618045
Price : FREE


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With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book.

By The Skin Of Our Teeth by Jason Noto

Publisher : HarperCollins
Genre : Art
Release : 2017-12-05
Format : All Formats
Download : 216
ISBN-13 : 9780062348623
Price : FREE


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A lush, full-color, beautifully designed visual history that brings to life the innovative and creative world of Morning Breath Co. Inc., the Brooklyn-based boutique design studio whose collaborators including top musical artists (from Jay Z to the Foo Fighters) as well as such top brands as Vans and Adidas. In 1996 while working at the in-house design department at Think Skateboards in San Francisco, creatives Doug Cunningham and Jason Noto forged a collaborative style that would transform into a remarkable partnership: an endeavor they called Morning Breath. Working with some of the top music artists and corporations, Morning Breath Co. Inc. has made its aesthetic mark on pop culture, devising Grammy-nominated and award-winning work that has been featured in art shows across the country. Incorporating passé pop culture art elements into fresh, original imagery, this go-to design team for the Foo Fighters has produced an amazing portfolio of artwork for a wide range of clients, including Absolut Vodka, Solomon Snowboards, MTV, Pepsi, Kanye West, Eminem, Jay Z , Slayer, Queens of the Stone Age, Vans, and Adidas. In By the Skin of Our Teeth: The Art and Design of Morning Breath, Cunningham and Noto tell the story of Morning Breath in this collection showcasing their artwork and designs, from music packaging, T-shirts, and posters to fine arts, lifestyle, and products. They also spotlight the artistic influences and roots that have shaped them, including graffiti art, silk screening, computer graphics, collaging, painting, and fine arts. Filled with dozens of full-color images, By the Skin of Our Teeth is an invaluable display of Morning Breath’s provocative, imaginative, and original style—a combination of the dream-like and the quotidian—that has captured the attention of artists, designers, and pop culture lovers everywhere. The list of contributors consists of a wide-range of writers and artists, all of whom help put the creative work of Morning Breath in narrative perspective. Contributors include Bill Adler, Jeremy Fish, Geoff Peveto, Evan Pricco, and Eddie Zammit.

Publisher :
Genre : Lettering
Release : 2017-06-22
Format : All Formats
Download : 168
ISBN-13 : 050024152X
Price : FREE


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Through easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of sketches and illustrations, Martina Flor shows how to transform initial lettering concepts and sketches into a well-shaped, exquisite piece of digital lettering that can be published and sold. Learn how to train your typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step - from start to finish, from analogue to digital - and gives valuable tips about how to make a career as a lettering artist.

Theory Of Type Design by Gerard Unger

Publisher : Nai010 Publishers
Genre : Design
Release : 2018-09
Format : All Formats
Download : 240
ISBN-13 : 9462084408
Price : FREE


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"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.