It S Not How Good You Are It S How Good You Want To Be


Available: macOS, Windows, Android, Tablet

" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Product Details :

Author by Paul Arden
Genre eBook Self-Help
Read Book 128
ISBN Number 0714843377

Whatever You Think Think The Opposite


Available: macOS, Windows, Android, Tablet

Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

Product Details :

Author by Paul Arden
Genre eBook Business & Economics
Read Book 142
ISBN Number 1591841216

God Explained In A Taxi Ride


Available: macOS, Windows, Android, Tablet

Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.

Product Details :

Author by Paul Arden
Genre eBook Religion
Read Book 123
ISBN Number 039953508X

Damn Good Advice For People With Talent


Available: macOS, Windows, Android, Tablet

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

Product Details :

Author by George Lois
Genre eBook Business & Economics
Read Book 176
ISBN Number 0714863483

Hegarty On Creativity There Are No Rules


Available: macOS, Windows, Android, Tablet

A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

Product Details :

Author by John Hegarty
Genre eBook Business & Economics
Read Book 128
ISBN Number 9780500771938

A Technique For Producing Ideas


Available: macOS, Windows, Android, Tablet

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...

Product Details :

Author by James Webb Young
Genre eBook Self-Help
Read Book 38
ISBN Number 1388415933

The Book Of Doing


Available: macOS, Windows, Android, Tablet

An inspiring collection of ideas and activities to increase creativity and joy. There are suggestions of objects to create and make, ways to explore and experiment with everyday tasks and all manner of things to play, build, paint and cook. Readers will be inspired to roll up their sleeves and get out the glitter and re-discover happiness in nostalgic crafts.

Product Details :

Author by Allison Arden
Genre eBook Crafts & Hobbies
Read Book 179
ISBN Number 9780399537349

How To Get From Where You Are To Where You Want To Be


Available: macOS, Windows, Android, Tablet

Jack Canfield’s insights and life tools will enable you to become the happy, successful person you know you are meant to be. Whether you want greater success and fulfilment at work, financially, in your relationships, with your health, in sports or creativity, Canfield will show you how.

Product Details :

Author by Jack Canfield
Genre eBook Self-actualization (Psychology)
Read Book 335
ISBN Number 9780007245758

Wine Bar Theory


Available: macOS, Windows, Android, Tablet

Wine Bar Theory is an attitude and an approach to work. It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success. Author David Gilbertson built a failing company into multi-billion dollar business without waking up at 4:00am or working until midnight. He knows how to work better and get great results. In this pocket-sized book, Gilbertson distills the secrets of his success into 28 simple rules, building a compelling narrative on how to achieve one's goals while still having time to join friends at the wine bar. Covering workplace issues and business strategy, Wine Bar Theory offers accessible, everyday strategies for creative professionals, entrepreneurs, students, and anyone looking to get ahead in life. The book's engaging illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune, and The Economist.

Product Details :

Author by David Gilbertson
Genre eBook Business & Economics
Read Book 121
ISBN Number 0714865834

Hegarty On Advertising


Available: macOS, Windows, Android, Tablet

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

Product Details :

Author by John Hegarty
Genre eBook Business & Economics
Read Book 224
ISBN Number 0500515565