Marketing Made Simple


Available: macOS, Windows, Android, Tablet

Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant "My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital "A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder "Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

Product Details :

Author by Donald Miller
Genre eBook Business & Economics
Read Book 208
ISBN Number 9781400203802

Marketing Made Simple


Available: macOS, Windows, Android, Tablet

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Product Details :

Author by Paul Reynolds
Genre eBook Business & Economics
Read Book 256
ISBN Number 9781136432866

Marketing Made Simple


Available: macOS, Windows, Android, Tablet

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. complete coverage of the subject of marketing user-friendly page layout case studies of marketing success stories and failures

Product Details :

Author by Geoff Lancaster
Genre eBook Business & Economics
Read Book 256
ISBN Number 9780750647717

Business Made Simple


Available: macOS, Windows, Android, Tablet

It’s hard to be successful without a clear understanding of how business works. These 60 daily readings from New York Times bestselling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy. Learn what the most successful business leaders have known for years in only 60 days through the simple but effective secrets shared in these pages. Business is more than just a good idea made profitable, it’s a system of unspoken rules, rarely taught by the university system. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Unfortunately, few of us have the time, access, or money to attend a Top 20 business school. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller, Wall Street Journal and New York Times bestselling author of Building a StoryBrand and numerous other bestsellers, experienced this frustration firsthand as he built his own multimillion-dollar business. He he wrote Business Made Simple to teach businesspeople how to be successful in today’s constantly evolving business world. These short, daily entries and accompanying videos will add enormous value to your own business or the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character Leadership Personal Productivity Messaging Marketing Business Strategy Execution Sales Management Business Coaching Business Made Simple is the easiest and most affordable way for anyone who feels lost or overwhelmed by the modern business climate to learn what they need to know to bring themselves and their businesses to the next level.

Product Details :

Author by Donald Miller
Genre eBook Business & Economics
Read Book 240
ISBN Number 9781400203826

Marketing Made Simple


Available: macOS, Windows, Android, Tablet

This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.

Product Details :

Author by Basil Howard Elvy
Genre eBook Advertising
Read Book 235
ISBN Number 0750601388

Youtube Marketing Made Simple For Business Owners


Available: macOS, Windows, Android, Tablet

YouTube Marketing Made Simple For Business Owners We all are aware that Google is the biggest and Number 1 search engine in the world but did you know that YouTube is the second largest after Google? This simply means that YouTube brings in a lot of opportunities for all those who are looking forward to skyrocket their business and make huge money. Many people don’t think of YouTube as a platform for business, but you can see results and profits pretty quickly if you do it right, and you don’t have to be famous or to have a large budget for that. This ebook will guide you on leveraging on YouTube for business all from a single platform on enhancing your YouTube marketing campaigns & boost brand awareness. On YouTube you can demonstrate your expertise in your niche. This in turn allows you to also showcase your products and services, their benefits, their features, and everything that makes them different from what’s offered by the competition, all without being salesy! Let’s check out some fascinating facts that will get you glued to it- • 90% of shoppers have discovered a brand or product through YouTube • YouTube has over 1.9 billion monthly active logged-in users • YouTube mobile ads are 84% more likely to hold attention than TV ads • Over 50,000 years of product review videos have been watched on mobile devices over the past two years • In the US alone, YouTube made $4.96 billion in net advertising revenues in 2019 and will cross $5.47 billion in 2020. YouTube ads drive a lot of traffic. It helps businesses to drive almost 20 percent more traffic to a site as compared to other advertising channels or methods. It is also good at converting the viewers into customers than other advertising platforms There's no hype here… only cold hard facts. Surely, by now you would be dying of curiosity in order to achieve success with the best use of this marketing monster. YouTube serves to be the top network to launch new products and services. It is even the most powerful channel for first and last stages of the purchasing funnel i.e. customers and final purchase respectively. So, using all these ways and tips, use them for your benefit and take your business to the zenith. So, to release all your tensions, here we present the much-awaited ladder to your success….

Product Details :

Author by Renee Gade
Genre eBook Computers
Read Book
ISBN Number 9788835810421

Social Media Marketing Made Simple


Available: macOS, Windows, Android, Tablet

The type of business that you run is what determines the strategy you can employ for your social media marketing campaigns. Different businesses need different strategies to be able to run effective social media marketing campaigns. This is where social media marketing gets tricky and why a lot of people fail to get positive results when they run social media marketing campaigns. To run an effective social media marketing campaign, you need to understand your business and your business goals as well. They are the things that you need to develop an effective strategy for your campaigns. Not many people know how to develop a good strategy for their social media marketing campaigns. If you fall into this group, do not worry, by the time you are done reading this book, you would have learned how to develop a good strategy for your social media marketing campaigns. Armed with required information, creating effective campaigns that yield results will become a walk in the park for you. Who is this book for? -Members of marketing team of business -Solopreneurs who want to take their business further through social media marketing. This book is not about how to grow your social media following, it is strictly how to develop an effective social media strategy that brings results. About Author Nazir Ahmed is the director of Digital Nova Pte Ltd, a digital marketing agency based in Singapore. He has 20 years of IT industry experience, hands-on in the implementation of web applications, mobile applications and digital marketing campaigns for various industries. He has expertise in SEO, SEM, SMO, SMM and PPC strategies and real-time techniques. www.digitalnova.sg Table of Contents Introduction Chapter One: Why bother Chapter Two: Start with a plan What is social media strategy? Tools needed to plan and execute a social media strategy Chapter Three: How to plan and execute a social media strategy Choose your social networks Chapter Four: How to plan your content Plan your execution Chapter Five: Make your social media promotion plan Define your goals Plan how often you will share content every day On Facebook On Twitter On Pinterest On LinkedIn On Google+ On Instagram When is the best time to post? Utilize more than one network Plan your promoted content Chapter Six: How to compose a post that converts Final words

Product Details :

Author by Nazir Ahmed
Genre eBook
Read Book 76
ISBN Number 198422624X

Building A Storybrand


Available: macOS, Windows, Android, Tablet

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Product Details :

Author by Donald Miller
Genre eBook Business & Economics
Read Book 240
ISBN Number 9780718033330

The Ceo S Guide To Marketing


Available: macOS, Windows, Android, Tablet

This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. ​The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina

Product Details :

Author by Lonny Kocina
Genre eBook Business & Economics
Read Book 248
ISBN Number 9780999069318

Ecommerce Marketing Made Simple For Startup And Expert Influencer


Available: macOS, Windows, Android, Tablet

Ecommerce Marketing Made Simple: The science of emotional buying and what marketers can do about it A well-executed eCommerce marketing plan is a proven component of success in business. Ben's narrative spoke directly to my emotions that I was sold before he actually pitched any products to me. So I took it as a challenge and ended up discovering something shocking. In this book, you'll learn essential ways to attract customers to your online store by: Capturing the attention of customers emotions and; Pitching your product to reflect your reality The e-commerce world may seem daunting to a beginner who doesn't know how to geniusly execute a neuro-marketing strategy. And to a marketer who doesn't know that emotions play a central role in consumer behavior. Our buying decisions seem to be driven by emotions and then justified with logic, and that's why this eCommerce marketing practical guide is written to show you those key emotional drivers that influence buying decisions. What I learned from Ben's narrative has been turned to a source of wisdom and now the advancement of everything you're about to discover soon. This book compresses the essential information on 12 topics, so you have all the information you need and none of what you don't. Get ready to learn: Emotional oriented marketing for likeability Ways of evoking Likeability and Positive Emotions Building and reinforcing positive brand memories Key emotional triggers The tricks behind increasing website traffic organically Setting up your store and what to sale ideas Free keywords tools and what makes them stand out Plus, much more. Would you rather throw money at building an audience but have no system in place to recuperate the upfront cost of acquisition over time? Not having the system, organization and strategic plan are reasons many marketers get slaughtered along the way, and you don't want to be one of them, right? Scroll up and click on "Buy Now with 1-Click" to start your very own successful e-commerce business!

Product Details :

Author by Greg Patel Jnr
Genre eBook
Read Book 112
ISBN Number 9798675559251