Marketing Management


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Marketing Management


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Inspired by the American ed. of same title.

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Author by Philip Kotler
Genre eBook Education
Read Book 889
ISBN Number 0273718568

Marketing Management


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Author by Philip Kotler and Kevin Lane Keller and Mairead Brady and Malcolm Goodman and Torben Hansen
Genre eBook
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ISBN Number 9781292248462

Marketing Management


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Author by Ramaswamy
Genre eBook Marketing
Read Book 788
ISBN Number 9781259026416

Direct Marketing Management


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This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

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Author by Mary Lou Roberts
Genre eBook Business & Economics
Read Book 447
ISBN Number 0130804347

Marketing Management


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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

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Author by M. C. Cant
Genre eBook Business & Economics
Read Book 614
ISBN Number 0702171883

Marketing Management Second Edition


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ISBN Number 9789350622605

Marketing Management 2nd Edition


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Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

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Author by Arun Kumar & N. Meenakshi
Genre eBook Business & Economics
Read Book 942
ISBN Number 9788125942597

Marketing Management


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Author by S.H.H. Kazmi
Genre eBook Marketing
Read Book 700
ISBN Number 8174465421

Health Care Marketing Management


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This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

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Author by Montague Brown
Genre eBook Political Science
Read Book 213
ISBN Number 0834203022