Principles Of Marketing


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The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.

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Author by Philip Kotler
Genre eBook Lehrbuch - Marketing
Read Book 1020
ISBN Number 0273711563

Principles Of Marketing


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A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

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Author by Philip Kotler
Genre eBook Marketing
Read Book 637
ISBN Number 0137006691

Principles Of Marketing 2008 Ed


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Genre eBook
Read Book 433
ISBN Number 9712350630

Principles Of Marketing


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Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. In Principles of Marketing each part of the marketing process is explored from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Key Features: * Adopts a value-based approach throughout * Presents the fundamentals of marketing in a clear and concise manner * Fully developed pedagogy to aid student learning * Real-life international case studies show marketing in action * Dedicated chapter on social media and Internet marketing * ESL feature helps international students get to grips with complex vocabulary Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

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Author by Ayantunji Gbadamosi
Genre eBook Business & Economics
Read Book 428
ISBN Number 9781137243317

Principles Of Marketing


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Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value-creating and capturing it-drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

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Author by Gary M. Armstrong
Genre eBook Customer relations
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ISBN Number 1486002692

Principles Of Marketing 2 0


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Author by John F. Tanner
Genre eBook Marketing
Read Book 359
ISBN Number 1453344985

Principles And Practice Of Marketing


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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. The companion website offers a wealth of resources for both students and lecturers and is available at www.sagepub.co.uk/blythe3e. An electronic inspection copy is also available for instructors.

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Author by Jim Blythe
Genre eBook Business & Economics
Read Book 800
ISBN Number 9781446297506

Principles Of Marketing


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This book provides and introduction to the principles of marketing, beginning from the underlying theoretical bases which are often borrowed from the disciplines of economics, sociology, and psychology. Practical application of theory is provided through case studies and vignettes. This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the question of whether marketing should be considered a science or an art. In addition to chapters covering the traditional elements of the marketing mix, the book provides insights into issues of contemporary concern in marketing. A chapter is devoted to discussion of the social responsibility of marketing. The growing importance of direct marketing and the role of electronic commerce is reflected in a separate chapter. The role of information management is emphasized throughout the book. There is a separate chapter onthe marketing of services, although throughout the text an attempt has been made to provide services examples, which reflect their relative importance in western economics. Practical applications of theory highlight shortcomings of established frameworks for the study of marketing, and the reader is encouraged to formulate alternative frameworks. Although the book has necessarily been divided into a number of chapter it recognizes that in the real world marketing cannot be neatly compartmentalized in this way. In an attempt to offer a holistic vision, each chapter closes with a summary of how that chapter relates to other chapters. Vignettes and case studies provide integrative perspectives. To encourage further study each chapter contains suggestions for further reading and a selection of useful websites.

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Author by Adrian Palmer
Genre eBook Business & Economics
Read Book 644
ISBN Number 0198775512

Principles Of Marketing


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Provides a concise and accessible introduction to marketing. The third edition retains it authoritative presentation of marketing theory, and also offers the reader a rich variety of examples and applications illustrating the major decisions that marketing management faces. S. Adam from Deakin Uni, L. Brown from UTS, NSW.

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Author by Brown & Armstrong:Activbook, Adam Kotler
Genre eBook Marketing
Read Book 598
ISBN Number 0733971172

Principles Of Marketing


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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Author by Philip T. Kotler
Genre eBook Business & Economics
Read Book 744
ISBN Number 9780132997263