Switch


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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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Author by Chip Heath
Genre eBook Business & Economics
Read Book 320
ISBN Number 9780307590169

The Switch


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A grandmother and granddaughter swap lives in The Switch, a charming, romantic novel by Beth O’Leary, who has been hailed as “the new Jojo Moyes” (Cosmopolitan UK)... When overachiever Leena Cotton is ordered to take a two-month sabbatical after blowing a big presentation at work, she escapes to her grandmother Eileen's house for some long-overdue rest. Eileen is newly single and about to turn eighty. She'd like a second chance at love, but her tiny Yorkshire village doesn't offer many eligible gentlemen. So they decide to try a two-month swap. Eileen will live in London and look for love. She’ll take Leena’s flat, and learn all about casual dating, swiping right, and city neighbors. Meanwhile Leena will look after everything in rural Yorkshire: Eileen’s sweet cottage and garden, her idyllic, quiet village, and her little neighborhood projects. But stepping into one another's shoes proves more difficult than either of them expected. Will swapping lives help Eileen and Leena find themselves...and maybe even find true love? In Beth O'Leary's The Switch, it's never too late to change everything....or to find yourself.

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Author by Beth O'Leary
Genre eBook Fiction
Read Book 320
ISBN Number 9781250295675

Switch


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"Companion to the Newbery Honor winner Savvy"--Jacket.

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Author by Ingrid Law
Genre eBook JUVENILE FICTION
Read Book 356
ISBN Number 9780803738621

The Big Switch Rewiring The World From Edison To Google


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“Magisterial. . . . Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.”—Salon Hailed as “the most influential book so far on the cloud computing movement” (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the “World Wide Computer.”

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Author by Nicholas Carr
Genre eBook Computers
Read Book 304
ISBN Number 0393067874

The Bitch Switch


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Offers advice for women on how to strengthen themselves, from everyday life to the work environment.

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Author by Omarosa Manigault-Stallworth
Genre eBook Self-Help
Read Book 189
ISBN Number 9781597775953

Switch


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How far will one man go to save the people he loves most? Sam White is an out-of-work actor, making a living as a security guard in a shopping mall. He returns home one night to find his house blown up and two body bags being removed from it. He assumes the bodies are those of his wife and daughter, until he receives a call from a man saying they are alive, but will only be spared if Sam follows instructions and completes the increasingly violent tasks set out for him. When he meets Zack Parker, also a victim of the kidnapper, they realize their pasts are connected, and the two of them must race against time to discover the identity of their sadistic tormentor—staying one step ahead of the police—to save their families. Set in Portland, Oregon, featuring the spooky and labyrinthine tunnels underneath the city, this is a fantastically commercial, brilliantly paced read from a debut author.

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Author by Grant Mckenzie
Genre eBook Fiction
Read Book 432
ISBN Number 9780143178705

Tolly Common Test Plan 1088 Lan Switch Interoperability


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Author by
Genre eBook
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ISBN Number 9781936082001

Flip The Switch


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Proven strategies to fuel your metabolism & burn fat 24 hours a day.

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Author by Robert K. Cooper
Genre eBook Reducing diets
Read Book 432
ISBN Number 1579549799

The Wewoka Switch


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This is a coming of age story that takes place in a small Eastern Oklahoma town in 1971. Wewoka is capitol of the Seminole Nation in Oklahoma. With a hint of Romeo and Juliet, a dash of Grapes of Wrath, and a dab of To Kill A Mockingbird, this story deals with love, prejudice, and spiritual crisis.

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Author by Texx Norman
Genre eBook Fiction
Read Book 186
ISBN Number 9781411667280

The Dentsu Way Secrets Of Cross Switch Marketing From The World S Most Innovative Advertising Agency


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The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

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Author by Kotaro Sugiyama
Genre eBook Business & Economics
Read Book 240
ISBN Number 9780071752787