The 22 Immutable Laws Of Marketing


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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

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Author by Al Ries
Genre eBook Marketing
Read Book 160
ISBN Number 1861976100

The 22 Immutable Laws Of Marketing Summary


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getAbstract Summary: Get the key points from this book in less than 10 minutes.Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. getAbstract recommends this classic to anyone seriously interested in marketing. After all, you can't ignore the law.Book Publisher:Profile Books

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Author by Jack Trout
Genre eBook
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ISBN Number OCLC:982113769

The 22 Immutable Laws Of Marketing


Available: macOS, Windows, Android, Tablet

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

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Author by Al Ries
Genre eBook Business enterprises
Read Book 143
ISBN Number 0006383459

Summary Insights Of The 22 Immutable Laws Of Marketing


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22 Immutable Laws of Marketing is a collection of 22 self-made laws by authors Al Riesand Jack Trout which is based on their years of experience in marketing as well asknowledge acquired over these years. It is important for anyone who has an interest inmarketing to read these laws.

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Author by Goodbook
Genre eBook
Read Book 34
ISBN Number 9798624358744

The 22 Immutable Laws Of Marketing


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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

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Author by Al Ries
Genre eBook Business & Economics
Read Book 160
ISBN Number 9780061798177

The 22 Immutable Laws Of Branding


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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Author by Al Ries
Genre eBook Business & Economics
Read Book 272
ISBN Number 9780061983672

Summary The 22 Immutable Laws Of Marketing


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The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing". This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing and explains why failure will ensue, should you break them. Added-value of this summary: • Save time • Understand the key concepts • Expand your knowledge of marketing To learn more, read "The 22 Immuable Laws of Marketing" and discover the truth about marketing!

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Author by BusinessNews Publishing
Genre eBook Business & Economics
Read Book 10
ISBN Number 9782806233561

The 22 Immutable Laws Of Marketing For Indie Authors


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In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital Publishing industry. Choose to read the signs along the way or ignore them at your own risk. The 22 Immutable Laws of Marketing (for Indie Authors) will remain immutable with or without you.* Learn how to apply the Law of Leadership and Law of Focus to make your unique Author Voice into a secret weapon.* Learn how the Law of Duality and Law of Opposites can move you up the product ladder for your category.* Learn what 3 things from the Law of Sacrifice can save you when the Law of Unpredictability comes into play.* Learn how to calculate the cost and lead time for production of your next book in applying the Law of Resources.

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Author by Sarah R. Yoffa
Genre eBook
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ISBN Number 130144197X

11 Immutable Laws Of Internet Branding


Available: macOS, Windows, Android, Tablet

Product Details :

Author by Al Ries
Genre eBook
Read Book 196
ISBN Number 186197695X

Bottom Up Marketing


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Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign

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Author by Al Ries
Genre eBook Business & Economics
Read Book 226
ISBN Number 0070527334